The Vision Behind the Studio

The Journey from Self-Taught to Specialist

I didn’t take the traditional path into design. I started as a self-taught creator, driven by a relentless curiosity for how visuals and strategy collide. That obsession led me to landing a professional design role here in Swindon, where I sharpened my skills in the real world. But I saw a gap. I saw too many businesses settling for "generic" design—logos and graphics that look okay on a screen but disappear the moment they hit the road.

Why Vehicles?

I’ve always had a keen interest in automotive design and the way a vehicle’s geometry dictates the art. I realized that a van or a car isn't just transport; it’s a mobile billboard, a 3D canvas, and a brand’s most powerful physical asset. I launched The Vehicle Identity Studio to move away from being a "general designer" and become a specialist who provides an end result that is actually seen.

Meticulous by Design

I’m not here to just "send you a file." I’m a strategist and a meticulous designer. Whether it’s a simple logo for a startup or a complex specialist wrap, I work to a technical "Source of Truth." Using 1:20 scale precision and Pantone colour matching, I ensure that what we build in the studio translates perfectly to the vinyl on your vehicle. No guesswork. No fighting the curves. Just high-impact results.

The Ambition

We are starting local, right here in Swindon, helping the tradesmen and creators who keep this town moving. But the vision is bigger. The Vehicle Identity Studio is built to scale, from the first four portfolio slots to national fleet opportunities. I’m here to build a studio that defines how vehicles look on the street and on social media.

When you work with me, you’re not just hiring a designer. You’re partnering with someone who is genuinely enthusiastic about your brand’s potential and obsessed with the technical perfection of the final result.

Let’s build something that turns heads.